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Building a strong customer relationship

Building a strong customer relationship

Lead generation is an expensive necessity for any business, and so is building a brand. When it comes to choosing between the two always opt for leads as they in turn will build your brand. But how? Look after your customers If you develop your reputation as a brand with excellent customer services your customers [...]

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China to be the next eCommerce superpower

China to be the next eCommerce superpower

According to a report by the Boston Consulting Group, online shopping in China is to rise significantly from today’s 145 million to 329 million by 2015. Ecommerce will account for almost 10% of the country’s overall retail value, and the Chinese internet population would have grown from 500 Million users up to 700 million users, [...]

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The Evolution of Mobile Commerce

Mobile search volumes rose by 216% in the second quarter of 2011, compared with the same period in 2010 according to Google and the Retail consortium. In response to this, new research shows that online retailers have been unable to keep up with user demands. A survey taken by over 4000 smart phone users confirmed [...]

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Getting the most out of Business Networking Events

Business network events are a great way of enhancing your company’s reputation and meeting like minded people who can contribute ideas and fundamental value to your business.  You can meet possible suppliers, investors, partners, customers and so on, that will be a huge advantage to you in the later stage of your business plans and [...]

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Using Facebook in your Digital Marketing mix

Social Networking and in particular Facebook seem to be emerging into Digital Marketing strategy more and more these days, with ‘Social’ often being seen as trendy and potentially having large ROI. But is that the case? Does Social offer the silver bullet for your Digital Marketing campaign? The short Answer is No. Social has a [...]

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